On the afternoon of August 21, “Discuss on Development, Build Our Future --- Housing Rental Industry Exchange” in Hefei was held in Binhu Empark Hotel, sponsored by Hefei Housing Rental Association and co-sponsored by Yuxueshe. From macro trend to micro practice, from government policy, “big data” of housing leasing to the operation and management of apartment enterprises, over 60 leaders of apartment enterprises, general manager of Internet platform and industry experts discussed and shared their opinions.
Director XIANG Liang of Rental Agency of Hefei Housing Security and Real Estate Administration, Chairman XU Jun of Hefei Housing Rental Association attended the meeting. GU Xiao, CEO of Dansn New Materials (Guang Dong) Co., Ltd., also attended the conference as a special guest.
Hefei Housing Rental Industry Exchange
Director XIANG Liang welcomed the representatives of leasing enterprises, introduced the development results of the housing rental market in the city, and put forward a specific topic.
Mr. XIANG Liang said, the development of the housing rental market is a people’s livelihood project. Hefei housing rental market development system has been completed, effective and in the forefront. Firstly, Hefei Housing Rental Association was established to serve enterprises, build consensus, strengthen industrial exchanges, regulate market, and provide reference for government. Secondly, the establishment of Hefei Housing Rental Service Management Center took responsible for contract filing, transaction supervision and platform construction of rental housing to accelerate the construction of rental housing, and develop the rental housing market. Thirdly, Hefei Housing Rental Transaction Service Supervision Platform was set up. The platform strengthened the management of checking in and releasing housing resources, contract signing, filing and renting payment to realize supervision in housing leasing business processes with the real-name authentication and premises verification. Fourthly, Hefei government issued a series of policies, such as housing rental finance award to provide a guarantee for the steady and healthy development of the real estate market.
XIANG Liang, Director of Rental Agency of Hefei Province Housing Security and Real Estate Administration
Solve decorate pollution from the source.
Gu Xiao, CEO of DANSN, stressed that the pollution in the decoration of long-term rental apartments have become one of the important factors restricting the development of the industry. With the rapid development of long-term rental apartment industry, it is easy to ignore the security of rental environment driven by economic benefits. Formaldehyde issue took place frequently. Environmental protection home health problems has aroused greater social concern. Although the long-term rental apartment enterprises carried out higher requirements issued by Shenzhen Consumer Coucil Long Rent Apartment Decoration Pollution Control Technical Standards, it is a good opportunity for the long-term rental apartments in the market. Only by putting the user’s health and life safety in the first place can apartment enterprises gain the full recognition of the market. At the beginning of November last year, China Building Decoration Association Residential Leasing Industry Branch has led the compilation of Technical Regulations on Decoration of Lease-type housing. As one of the chief editorial units, DANSN emphasize that formaldehyde pollution should be solved from the source. From the aspects of raw materials, production process and production environment, DANSN has strictly controlled formaldehyde, aiming to create the most economic and formaldehyde-free rental environment for apartment enterprises with advanced prefabricated and new material technologies.
GU Xiao, CEO of Dansn New Material (Guang Dong) Co., Ltd.
Market data enables the development of apartment.
ZHOU Kaituo, General Manager of E-House, CRIC Hefei Institution, shared the rental market in Hefei. According to statistics from E-House, CRIC, there are 48 long-term rental apartments in Hefei market, among which 15 are owned by Menglin Apartments, 10 are owned by the Goyoo and 7 are owned by Boyu. These apartments provided nearly 5,000 units in total, with an average rental rate of 80%. The reasons why long-term rental apartments have high premium are that those apartments have high-quality supporting services, excellent location, small areas and low rents in total. Mr. Zhou also mentioned that rental housing can solve the housing problem of urban residents, especially new residents. And the core of the market is to analyze market supply and demand, which is a hot topic and core problem in the rental market.
ZHOU Kaituo, General Manager of E-House, CRIC Hefei Institution
Analysis of operating capacity of apartment enterprises.
GU Mingyang, founder of Yuxueshe, proposed that the operation of apartment enterprises should be considered comprehensively. The operation of apartment enterprises should focus on the position of the apartment, and clear understanding of the customers to optimize the business model. With the idea of Internet social products, new apartments could form a stable development. Each brand has different tonality so the decision makers needs to extract the individuality from the commonness, and make the individuality into enterprise competences.
GU Mingyang, founder of Yuxueshe
Digital strategy of apartment industry in Internet age.
HUANG Guanwen, CEO of Yuxiaor, believed that the current domestic long-term rental apartment is entering the stage of division of labor in the industry just like Taobao at the beginning. The development of apartment enterprise should be divided into several steps. At the first stage, professional management. We manage our houses. At the second stage, diversified sales and service branding. The companies build their Applets, WeChat official accounts, brand micro shops and official website of APP. Standardize supply chain at the third stage. When the volume of apartments reach thousands or even tens of thousands, the possibility of more tenants’ post-rental services will be explored to increase diversified income in the future. Mr. Huang said his company would build a long-term rental apartment service ecosystem on the basis of strengthening SaaS services to introduce suppliers such as introducing suppliers of cleaning, maintenance, moving, item rental to enable customers. Meanwhile, Yuxiaor would take full advantage of intelligent business to realize intelligent customer service, unattended service, automatic price adjustment and house source matching big with big data and AI technology.
HUANG Guanwen, CEO of Yuxiaor
Technology enables apartment enterprises.
LIU Huayong, General Manager of MI Technology in Anhui, said the development of the industrial Internet has brought about commercial progress and it will redefine the living space. Mr. Liu introduced MI intelligent families take family needs as the starting point to form a platform of comprehensive and intelligent information sharing and service, connect with cities and families, and build a new smart community, relying on advanced AI technology with three major needs of “big health”,“big life” and “big education”. He also mentioned that the intelligent system should adapt to your habits rather than change yours. MI has a large number of active customers. With the help of big data, it can automatically label each device so that you can always control your own devices in the most accustomed way. Due to intelligent door locks and intelligent electricity meters, we will find that demand of young generation for the whole-house intelligence is increasingly high. Smart scenes such as Xiao’ai Speaker Box, a piece of software, and smart lighting will be utilized in the rental industry. Whoever embraces technology first will gain the first advantage.
LIU Huayong, General Manager of MI Technology in Anhui
Services enhance the competitiveness of apartment enterprises.
WEN Peng, Co-founder of E+ Youth Apartment, mentioned that the demands of “new middle class” group consist of rental location, decoration and design style, function, service and youth community. With intensifying competition and diluted profits in the whole industry, apartment enterprises improve industry profits through value-added services. The key points of value-added services are easy matters, timely response and quality. E+ Team that is the post-90s generation, communicates with tenants easily and captures requirements of target customers. In the process of exploring and promoting differentiated operational capability, E+ Team is aware of the importance of service with more energy.
WEN Peng, Co-founder of E+ Youth Apartment
The Meeting has strengthened the exchanges among industries, taken advantage of different enterprises and realized the complementary between experience of operation management and resources, which is far-reaching significance to promote the prosperity of the housing rental market in Hefei. After the meeting, all the members of the housing rental associations and leasing enterprises who attended the conference expressed that they would work together to develop the stable and healthy development of the housing rental market in Hefei and strive to build Hefei City into a model city of the national housing rental pilot city.