After studying of the housing property management industry, Xiangyu Market Research Institute officially launched Report of the Housing Property Management Industry in 2017, the Golden Era of Long Term Apartment Rental. Report content covered the present policies, industry hot spot, market, products, customers and other aspects, and analyzed market in all-round from the product shape, operation mode, area, market body. This article briefly presented the contents of some chapters and expected to conduct and discuss deeply with all sectors of society in the future.
Preface
—— Leasing trends approaching, innovation era opening ——
China’s real estate market is entering an unprecedented period, and the inflection point from incremental development to stock transaction has emerged. As a real estate practitioner, this is a new era with challenge, opportunity, creation and harvest.
“No real estate speculators for housing”, “rent and buy simultaneously”, housing leasing market has become more important. In 2017, China's housing rental market GMV (total turnover) was about 1.2 trillion yuan, and the rental population was 194 million. By 2030, the rental GMV will reach 4.6 trillion yuan and over 300 million people will renting house to live. The year of 2025 have witnessed an explosive grow in long-term rental apartment have seen since 2015. The total number of rooms in the long-term rental apartments market will exceed 35 million in 2030, providing rental services for nearly 60 million people and generating a trillion yuan of rental GMV nearly . It is opening up an immense market.
The wind is coming. We’re here
Love My Home Group has become the first leading enterprise of comprehensive real estate services landing on the A-Share Main Board Market in China. And its professional brand of real estate asset management, Xiangyu, also constantly made new attempts as the largest and longest-running real estate asset management service provider in China.
This market, is promising but still difficult. Problems that single source, shorten of overall data, lack of legal system, product similarity, poor users experience, and inadequate financial support. To solve those problems is our mission and driving force. Thanks to government's favorable policies and market entities’ innovation, the long-term rental market is springing up.
We should not only serve our customers, but also understand market better. The report, Xiangyu, the Golden Era of Long Term Apartment Rental, is our analysis and thinking for the long-term rental market.
We are honored to witness this era.
Let’s work together to make life better!
Chairman of Love My Home Group
Xie Yong
March 2018 in Beijing
▌Features
▌Content
▌The policies help the long-term rental apartment drive into the fast lane.
With the help of the policies, the long-term rental apartment market usher in a golden time.
▌The stage of development in the long-term rental apartment
▌The market size in the long-term rental apartment
With the increasing of dividend policies, the scale of long-term rental apartment will grow by leaps and bounds.
▌Compared with foreign countries, megalopolis in China still have a larger space for development.
Long-term rental apartments are still concentrated in the eastern coastal cities mainly, and have a larger space for growth, compared with the development at home and abroad.
▌The migration of people has generated 300 million renters.
Based on the size of population mobility and the proportion of the registered population renting, nearly 300 million people will be able to “live in a house” by renting a house by 2030.
▌The income and expenditure of population movement increased significantly.
▌The youth who rent houses are seeking for quality renting.
Among population movement choosing to rent house in 2030, the young people under the age of 35 will still be the main force, about 139 million. Between the age of 20 and 34 will be up to 90.65 million.
▌First-tier cities and southeast coastal areas are the main layout areas.
▌Capital converges on leading companies.
▌The new era of rental with credit is opening.
Rental with credit , is the key to the field of housing rental. As early as September 2015, Xiangyu which was the earliest apartment brand to try credit rental mode, cooperated with Alipay and Zhima Credit to launch rental product with free deposit and monthly rent. After two years, Xiangyu has provided rental services with credit for more than 200,000 renters, help them save nearly 1 billion yuan in deposit and formed a relatively complete rental with credit system in the industry.
▌To complete the personal credit system is the premise of free deposit with credit.
In term of the experience of US, perfect system of personal credit system requires to establish personal credit file registration system, standardized personal credit evaluation mechanism, rigorous personal credit risk warning system, and perfect credit legal system.